A strategy-led content agency.
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ABN: 50 622 781 024.
Australian Energy Market Operator (AEMO) identified that there was considerable confusion and uncertainty about energy among the Australian general public. They aimed to address this through a content hub, EnergyLive.
We conducted in-depth audience research to identify key topic areas and amplification channels, allowing us to develop a hub strategy that truly addressed audience needs, interests and behaviours.