A strategy-led content agency.
+61 422 848 147
ABN: 50 622 781 024.
With their marketing teams structured by individual business units across automotive, membership, travel and insurance verticals, RAC wanted to develop a brand-wide content marketing strategy.
We developed a strategy and governance approach that centralised content activities and transformed RAC to an audience-first publisher, driving both brand and business unit goals. The key execution of this approach was the For the Better content hub, which we have supported through content creation and paid amplification.